Join the Foot Revolution! We are part of the movement that is transforming the footwear industry away from traditional shoes toward minimalist shoes that respect the natural shape and anatomy of the foot.
We are committed to offering shoes and products that will restore and maintain your natural foot health.
All products offered on our site are designed to support positive foot health and have been selected after extensive product testing and relationship building with our brands. We sell only those products that we ourselves use, or have been helpful to our customers in achieving and maintaining optimal foot health.
The criteria we adopt in our product selection include the following.
The products must offer foot health benefits and respect natural foot shape and anatomy.
A shoe product must provides wide toe box, zero or low drop and a thin sole for foot-brain.
The product must be comfortable and durable.
A shoe product must adhere to our minimalist philosophy - the less a shoe does the better it is for you.
The product brand must be ethical and committed to our philosophies of natural foot health.
The product must be compatible with our other brands to provide synergies for optimum foot health.